橙饰 OCity
品牌全案设计,IP设计
2019-10-16
橙饰 OCity
客户名称:米兰集团
服务内容:橙饰OCity品牌全案设计,IP设计
创作日期:2023年10月1日
橙饰:米兰集团打造的家居新品牌!
对比现状,橙饰需要:颠覆传统的大卖场型家居市场,差异化竞争
对此需要,橙饰具备:强大产品矩阵,可进阶软装家居解决方案
亟需解决:房地产行业放缓造成新房装修市场缩水、家居行业线下营销成本提升、中国本土家居品牌缺少生活理念创新和引领
顶层逻辑:探索新消费场景,以品牌诉求和品牌形象,适应营销环境改变
千卓策略:置房和装修房人群年轻化,锚定快速崛起的家居消费3大群体:家居升级的城市新一代、品质家居的小城青年、时尚家居的租房一族,他们均是跟随中国新城市建设崛起的一代,引领未来家居消费主流
核心思维闭环:“体验圈+生态圈+社交圈=新家居生活圈”
强化年轻人对家居的新概念
橙饰,O city,遇见家居新选择,橙饰生活不将就!
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